Breitbart takes aim at Kellogg in ad dispute

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(WSJ) Breitbart News is asking its readers to boycott Kellogg Co. after the cereal maker said it would no longer advertise on the conservative news website.

In a post on Breitbart News on Wednesday, the publication called on readers to sign a #DumpKelloggs petition against the manufacturer, whose brands include Frosted Flakes, Rice Krispies and Cheez-It.

Kellogg on Tuesday said it would pull its ads from Breitbart News after consumers notified the manufacturer that its products were appearing on the site. A company spokesperson told the Associated Press, “We regularly work with our media buying partners to ensure our ads do not appear on sites that aren’t aligned with our values as a company.”

H/T WND
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